Welcome to MergeWell
Your trusted partner in mastering trade programs and promotional spending!
We specialize in helping brands achieve outstanding results by crafting tailored trade programs that align with their unique goals and market dynamics. Our approach is all about making your promotional spend work harder and smarter for you, ensuring every dollar invested delivers maximum impact. From developing the blueprint of a winning trade program to analyzing and enhancing ROI performance, we provide end-to-end support.
We dive deep into your brand’s needs, offering insights and strategies that transform promotional activities into profitable ventures.
Our team is passionate about finding the perfect balance between cost-efficiency and brand visibility, making sure your business not only grows but thrives. With our friendly and knowledgeable team by your side, you’ll navigate the complexities of trade programs with ease, all while boosting your bottom line. Let us partner with you on this journey to make your business more profitable and successful!
Let’s work together.
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15+
YEARS IN INDUSTRY
20+
BRANDS
$2B+
MANAGED
Meet the Founder
With over fifteen years of experience in corporate retail, I am known for transforming underperforming businesses & unlocking exponential growth through identifying areas of opportunity in consumer, marketing strategy & team engagement. As seen in American Express.
After graduating from Texas A&M University, with a bachelor’s degree in business and marketing as well as a certificate in retailing studies, I have worked with major retailers and manufacturers like Nordstrom, JCPenney, Family Dollar, and Georgia Pacific.
I have a broad experience from interning on the sales floor to being a Director of merchandising on businesses over $800M. I have also served as a Director of Customer Strategy and investment for businesses over $2B. These roles led me to develop expertise in buying, forecasting, trade programs, business strategy, inventory management, and improving profitability.
I am most passionate about aiding retailers by getting their systems in place to run and scale into larger, more profitable businesses and that is why I created the RetailOI. I wanted to give retailers who don’t have years of corporate training the tools to run a profitable business successfully.